Major UK EV platform — 350% organic growth and 124% more conversions

A nationally recognised platform leaking organic visibility

This established UK EV platform had real brand recognition and a substantial content library — but organic performance was far below where it should have been. The issue was not a lack of content. It was a combination of technical problems preventing pages from being indexed and a content structure that fragmented authority rather than building it. Pages existed that Google had never crawled. Others were competing against each other for the same terms and winning nothing.

The opportunity was significant. With the right technical foundation and a content strategy built around commercial intent, this was a platform capable of ranking nationally for high-value EV charger installation and product searches. The brief was to fix what was holding it back and capitalise on the authority already sitting on the domain.

Technical recovery, indexation wins, and national brand rankings

• ✓Full technical SEO audit uncovering crawl budget waste, incorrect canonicals, and previously non-indexed pages — bringing content into the index that had been invisible to Google
• ✓Content architecture rebuild — consolidating thin and competing pages into authoritative topic hubs, with clear internal linking to concentrate ranking signals on the pages that matter
• ✓National installation rankings for major charger brands — including Zappi — targeting the model-specific searches that carry high purchase intent and drive direct conversions
• ✓Monthly content production targeting commercial and informational EV charging keywords — building topical depth across installation, grants, charger types, and tariffs
• ✓Landing page optimisation on key commercial pages — improving on-page relevance, E-E-A-T signals, and conversion structure to turn the traffic gains into measurable enquiries

350% organic growth. 124% more conversions. Still compounding.

The indexation fixes alone moved the needle within the first month — pages that had been invisible started appearing in organic search almost immediately. Organic clicks and impressions grew consistently throughout the engagement, with the sharpest acceleration arriving in the second half of the campaign as the content architecture and new pages gained authority.

The chart below shows the full organic growth trajectory across the engagement. The compound nature of the curve is the result of good technical foundations compounding with content investment over time — not a short-term spike.