Bestchargers.co.uk: 50k organic sessions, 280+ leads, and still growing

Build a lead generation asset in a competitive national market

Bestchargers.co.uk was built to capture organic traffic in the EV charger review, comparison and tariff space: a market with established players, strong commercial intent, and readers actively in a buying decision. The brief was to enter that market from scratch and build a site capable of ranking for high-value terms, converting visitors at a meaningful rate, and attracting editorial links from credible sources.

There was no existing domain authority, no content, no backlink profile, and no brand recognition to leverage. Every element of the site (architecture, design, content strategy, and technical foundation) had to be built to earn rankings from day one.

A custom build engineered for search, conversion and editorial authority

• Custom design and build on WordPress with Elementor and JetEngine, structured for dynamic content, filterable product listings, and a custom lead generation and directory system
• SEO-led site architecture planned before build: every category, URL structure, and internal link mapped against keyword research for charger brands, tariff comparisons, and installation searches
• Product pages built for national charger brands, including the EO Mini Pro 3, Zappi, and others, targeting brand, review, and comparison terms with high purchase intent
• EV tariff comparison content targeting high-value commercial search terms, including smart tariff, EV-specific rate, and off-peak charging searches that convert into enquiries
• Editorial blog content targeting national news and informational traffic, including an EV-to-grid (V2G) cars guide that attracted links and organic discovery through news searches
• Conversion-optimised page layouts achieving a 30%+ session-to-outclick rate, placing key actions and affiliate exits where users are most likely to act

Built for flexibility, speed and scalable content

JetEngine gave us the dynamic post types and filterable listings needed for a comparison and directory site without sacrificing page speed. Elementor handled the design layer with full custom control over layouts and conversion elements. The combination meant new charger listings, tariff comparison tables, and editorial content could all be published and updated at scale.

• WordPress + ElementorCustom design with full layout control: fast-loading, mobile-first, and built to rank
• JetEngineDynamic content types for scalable product pages, filterable listings, and custom taxonomies
• Custom lead gen + directoryBespoke lead capture and installer directory system built to convert browsers into enquiries
• Custom designNo off-the-shelf theme: designed from scratch to support comparison UX and editorial content

Dynamic product pages and data-driven comparison tools

Two of the highest-converting page types on the site: a JetEngine-powered product review page pulling dynamic specs per charger, and a live tariff comparison card system pulling real pricing data. Both were built entirely custom with no off-the-shelf templates.

50k sessions, 280+ leads, top 3 rankings, and still growing

Bestchargers now holds top 3 rankings for competitive EV tariff comparison terms and national charger brand searches including the EO Mini Pro 3. The site has accumulated over 2.5 million search impressions and generated 280+ converted organic leads, all without paid traffic.

The editorial content strategy has earned links from the likes of Wallbox, Kwik Fit, eSurv, and The Engineer, publications that don't link lightly. The V2G cars guide in particular drove a spike in news-driven organic traffic and continues to attract inbound links.

Links earned from

• Wallbox
• Kwik Fit
• eSurv
• The Engineer
• + more