EV comparison platform: 3× domain authority, built from scratch
Full build and SEO optimisation for a UK EV comparison platform, structured for search from day one with category pages, schema markup, and content architecture.
A new EV comparison platform entering a competitive space
This client was building a UK EV comparison platform, helping consumers compare electric vehicles by range, price, and charging capabilities. The challenge was entering a market with established competitors while starting with zero domain authority, no existing content, and no rankings.
Built for search from the ground up
- Full site architecture designed around EV search patterns: category structure, URL taxonomy, and internal linking all planned before build began
- Vehicle and comparison schema markup for rich results, enabling star ratings, specs, and comparison tables to appear directly in Google search results
- Keyword-mapped category pages targeting specific EV segments (long range, affordable, family SUV), each built as an authoritative hub
- Ongoing content strategy targeting buyers at each stage of the purchase journey, from "should I buy an EV?" to specific model comparisons
3× domain authority built from zero
| Domain authority growth | 3× |
|---|---|
| Built from scratch | New domain |
| Full stack: design, SEO, schema | End to end |
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