EV comparison platform — 3× domain authority, built from scratch

A new EV comparison platform entering a competitive space

This client was building a UK EV comparison platform — helping consumers compare electric vehicles by range, price, and charging capabilities. The challenge was entering a market with established competitors while starting with zero domain authority, no existing content, and no rankings.

Built for search from the ground up

• ✓Full site architecture designed around EV search patterns — category structure, URL taxonomy, and internal linking all planned before build began
• ✓Vehicle and comparison schema markup for rich results — enabling star ratings, specs, and comparison tables to appear directly in Google SERPs
• ✓Keyword-mapped category pages targeting specific EV segments (long range, affordable, family SUV) — each built as an authoritative hub
• ✓Ongoing content strategy targeting buyers at each stage of the purchase journey — from "should I buy an EV?" to specific model comparisons

3× domain authority built from zero