Charging Space: from blank domain to national EV installer

The challenge

A new entrant in a competitive national market

Charging Space launched as a new brand in the EV charger installation market with no existing website, no search presence, and no way to handle the operational side of enquiry-to-installation at scale. The founding team were skilled installers, not marketers or developers. They needed the entire digital operation built for them.

The goal was ambitious: build a credible, high-performing brand online, run national paid campaigns from day one, generate organic traffic through product-led content, and automate the sales-to-installation workflow so a small team could handle volume without additional overhead.

What we did

A complete build: brand, platform, traffic, and automation

• Designed and built the brand and website from scratch on WordPress and WooCommerce, structured to rank, convert, and scale nationally
• Integrated Jumptech to automate the full sales-to-installation workflow: enquiry capture, survey scheduling, job assignment, and installer partner coordination handled without manual intervention
• Launched and managed a national Google Ads PPC campaign targeting high-intent charger installation searches across the UK, optimised continuously for return on ad spend
• Built SEO-optimised product pages for the Zappi, EO Mini Pro, and other leading home chargers, targeting comparison, review, and buy-intent searches nationally
• Coordinated an installer partner network through the platform, giving the business national installation coverage from launch without a field team of its own

The tech stack

Built to handle volume from day one

Every part of the stack was chosen to reduce manual work for a lean team. WordPress and WooCommerce gave a fast, flexible foundation. Jumptech handled the operational layer between customer enquiry and completed installation. The installer partner integration meant jobs could be dispatched nationally without building an in-house field team.

• WordPress + WooCommerceFast, scalable site with e-commerce capability for charger sales and service bookings
• Jumptech integrationAutomated survey, scheduling, and job management from first enquiry through to completed installation
• Installer partner networkNational installation coverage through integrated partner dispatching, with no in-house field team required
• Google AdsManaged national PPC campaigns targeting installation-intent searches, tracked to conversion

The results

National rankings, consistent leads, and strong ad returns

Charging Space results

Return on ad spend	28%
Organic leads flowing	2 months
Full site design to live	5 weeks

The PPC campaign delivered a 28% return on ad spend, strong for a brand new domain with no prior authority. Organic traffic started converting within two months of launch, with product pages for the Zappi and EO Mini Pro picking up national comparison and review rankings. The entire site, content, and integration was live within five weeks of briefing.

The automation stack meant the team could handle a growing volume of leads without hiring. Enquiries moved through from web form to scheduled survey to dispatched installer without manual handoffs.