How writing regularly about your work — grants, installation types, FAQs — can bring in consistent enquiries from Google without paying for advertising.
Content marketing is the practice of creating useful, informative content — blog posts, guides, FAQs — that your target customers are searching for. When someone types "does OZEV grant cover rented properties" into Google, you want your website to appear with the answer. If it does, you've just introduced your business to a potential customer who was already looking for help.
For EV charger installers, content marketing is particularly effective because there's genuine information demand around the topic. Homeowners and businesses researching EV charging installation have lots of questions — about costs, grants, charger types, installation timescales — and relatively few high-quality, trustworthy answers online.
Unlike paid advertising, which stops the moment you stop paying, a well-written blog post continues to attract visitors for months and years. A post about OZEV grants written today could still be bringing in enquiries two years from now.
The most effective content for EV installers answers the questions your customers are actually asking. Here are the content categories that consistently perform well:
OZEV grant eligibility, how to apply, what's covered, changes to the scheme. Grant-related searches have strong intent — if someone's researching the grant, they're seriously considering installation.
Homeowners research specific charger models before booking installation. Content that covers the differences between charger brands — Pod Point vs Zappi vs Ohme, 7kW vs 22kW, tethered vs untethered — attracts readers who are close to making a purchase decision.
Transparency about what's involved and what it costs builds trust. A detailed post about "what happens on the day of EV charger installation" or "how much does a home EV charger installation cost in [city]" will attract and reassure potential customers.
Combine content with location: "EV charger installation costs in Manchester", "best EV chargers for rural properties in Devon". Location-specific posts can rank for valuable local searches that generic content won't touch.
Write for your customer, not for search engines. A post that genuinely answers a real question — in plain English, with accurate details — will outperform keyword-stuffed content every time.
Consistency matters more than frequency. Six well-researched, genuinely useful posts per month will outperform daily thin content. Realistically, most sole traders and small installation teams don't have time to produce high-quality blog content on top of running their business — which is why outsourcing content to a specialist (who actually understands EV charging) is the most practical path for most.
Google evaluates content on several dimensions that are particularly relevant for installer websites:
We write 6 keyword-researched, EV-specific blog posts per month — ready to upload. Starting at £199/mo, no contract.
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